Information





















Brand

Acid Unicorn® Clothing is an independent lifestyle brand. All products sold on this site were designed and produced individually by hand, by the designer. The designer's core concept is an expression of life experiences and connection to electronic dance music. The Unicorn embodies all the magic of future dance society; from early 90's Acid House and techno trax, to the current EDM styles and beyond; the Nu ΓΔVΣ® Era.

Products

Designer neon t-shirts, glow in the dark clothes, limited edition ΓΔVΣ® Style and ΓΔVΣ® neon tanks for under $25.00. Hoodies and crewneck sweatshirts, for under $45.00, plus FREE Shipping provided by USPS First Class (USA orders only.) $7.00 Flat Rate International Shipping on most items as well.


Origin

Acid Unicorn® began as a simple concept: "Acid is a State of Mind," intended to challenge the negative drug reference, commonly associated with the word. The idea, then became a my first run of 72 t-shirts. The shirt read, simply: "Acid is a State of Mind." No brand name, no business plan. Just a simple t-shirt inspired by rave music, i.e. Acid House, rather than the assumed psychadelic drug LSD. The roots of Techno, the future of bass, the existence of style and diversity that most people will never understand. I don't really care. I like weird, loopy, repetitive, noisy, minimal, 808 bumpin', 303 bass lines; underground rhythm. From early 90's Techno and Acid House, to the countless, evolving micro-genres of today — it's the music that inspires me, and the designs that I create. I chose the Unicorn, our brand identity, to symbolize the individual; the endangered free-thinkers and the non-conformists, who survive in a world full of mindless clones. Those who refuse to be brainwashed by media and diluted Pop culture. The Unicorn, known for speed, strength, and magic, represents the passion, innovation, and the freedom to express ourselves through our own style, the music.

tb-303

TechTalk | Acid House

Acid House is the underground sound that came to surface in Chicago during the mid to late eighties; in the shadow of the more popular milestones like Hip-Hop, glam-rock, Pop and New Wave. While Acid House can be traced back as far as 1982, it was still experimental at that time and had little impact on the world outside of Chicago. But, by 1988, the Acid House sound was huge, and exploding in the UK. Characterized by its dark, bubbly, arpeggiated bass lines, it was the Roland TB-303 synthesizer (left) that created this sound, so unique, that it developed an entirely new genre of its own. Since it was originally designed to accompany string musicians while practicing alone, it was considered a failure and discontinued after only 18 months of production. The robotic sound and tedious programming was awkward, therefore unpopular with its intended user. As the original TB-303 synthesizers became rare, its popularity began to grow within the electronic music world. It's unknown why but, Roland released a number of TB-303 clones, and later digital versions, but never reissued the original analog device. 2010, a working '303 would auction for $1,500 to upwards of $2,000, depending on condition. In 2012, veteran producer Dj Bam Bam, best known for his Acid tracks, had a TB-303 listed on eBay for $6,000 USD. After twenty-five years since the TB-303 forged this new sound, in the style of simple, yet hugely influential Chicago House tracks(such as 'Acid Tracks,' and 'We are PHuture',) this machine is still used to make music, and has now crossed over into many of the new styles prevalent today. From Hardstyle to Dubstep, Industrial, and even Hip-Hop (thanks to Ice-T on 'Squeeze The Trigger' off Rhyme Pays 1987,) the 303 has been a huge factor in the evolution of modern music. However, while a new wave of Acid tracks are compiling, and championed by global DJs and producers, it is rarely given credit as style of its own. Acid, defined as a musical genre, is still a foreign concept, or completely unknown to the masses. And despite it's popularity, the strange, quirky, hybread, sub-genre of Techno is clearly here to stay. Acid has become, and always will be, the pulse of electronic dance energy.